Privacy, Security & Compliance
Why React Was the Wrong Choice for This Web App
React was the obvious default, but not the responsible choice. This decision reduced operational complexity, privacy exposure, and long-term cost.
Explore the Decision
We're a product
engineering studio.
Optimism is cheap. Failure isn't.
Where others make promises, we systematically reduce risk.
The Problem We Solve
Most technology projects fail because execution depends on individuals instead of systems. AI doesn’t change this. It amplifies it.
This typically shows up as:
- Critical knowledge living in prompts, inboxes, or people's heads instead of durable systems.
- Vendors and AI tools becoming embedded dependencies instead of optional components.
- Delivery relying on heroics, manual intervention, or “someone who knows the model”
- No clear escalation paths when outputs degrade or automation breaks under pressure.
- Financial feedback arrives too late.
- Decision ownership blurred between humans, tools, and vendors
INCENTIVES MATTER
CX.dev is independently owned and operated.
We don't have a parent company or investors imposing quarterly growth targets. Our economic structure removes incentives to optimize for billable volume or long-term dependency and instead allows us to focus on reducing execution risk and building durable capability. Our goal is not to remain indispensable, but to make execution reliable without us.
Jeff Lombard
Founder and President
Case Studies
Making the Right Decisions Under Pressure
Information is abundant. Judgment is not. These examples show how understanding the system leads to better decisions and outcomes that hold up over time.
Luxury & Prestige Brands
When a Key Employee Left and the Client Called Us
A critical contributor exited with deadlines looming. We were brought in to stabilize execution by shifting ownership, institutionalizing knowledge, and removing single-point-of-failure risk.
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More Decisions That Mattered
These case studies are representative of situations and the associated decisions that come up again and again. Addressing them early improves outcomes.
