Applied Behavioral Economics for Business
Use behavioral science to improve conversion, pricing, onboarding, and retention with ethical, testable interventions.
Evidence-based nudges, not tricks.
We design ethical interventions that reduce friction, clarify choices, and increase follow‑through.
Where it helps most
- Onboarding drop‑offs and unfinished signups
- Pricing confusion and plan indecision
- Low trial-to-paid conversion
- Churn driven by effort and uncertainty
What we deliver
- Behavioral Diagnosis mapped to EAST/COM‑B frameworks
- Choice Architecture for pricing, plan names, and defaults
- Commitment Devices & Reminders that respect user autonomy
- Message Testing for social proof, framing, and loss aversion
- Experiment Roadmap with success criteria and guardrails
Method
- Observe — usability studies, session replays, and funnel analytics
- Explain — identify cognitive barriers and misaligned incentives
- Design — interventions grounded in theory and prior evidence
- Test — A/B or bandit tests with pre‑registered hypotheses
- Safeguard — ethics review and impact monitoring
“If you can’t describe what you’re doing as a process, you don’t know what you’re doing.” — W. Edwards Deming
Example outcome (anonymized)
Switching from monthly-first to annual‑first with a 30‑day comfort guarantee lifted paid conversions 17% without increasing refunds.
FAQs
Is this manipulation?
No—interventions are transparent, reversible, and respect user intent. The goal is to reduce friction, not fabricate demand.
Do you work with regulated industries?
Yes. We document assumptions, rationales, and obtain approvals where needed.
Can you train our team?
Yes—through practical workshops and a reusable intervention library.
Get started
Share your funnel and pricing page. We’ll return three high‑impact interventions in a week.